beauty
I have written an array of blog posts and articles about beauty-centric subjects, including product launches and event showcases for several clients.
I also founded, launched and later managed a beauty publication called lovelierie, which "wrapped" in August 2018.
This included managing a team of beauty editors, creating a company "voice" to appeal to key demographics and regularly utilizing analytics to assess content success on both social media and our website. I also created features, such as #FollowFriday.
Daily duties involved assigning and editing articles, prepping pieces for publication (with an eye on SEO), arranging and conducting interviews with industry leaders, reaching out to brands for increased visibility and setting up sample reviews. In addition, I arranged and executed collaborations, including Beauty Assignments.
An archive is available via WordPress.
dentistry
Oral health matters. I have been doing my best to shine the light on the most entertaining components of dentistry while managing online presence and creating regular content since 2015 as social media marketing manager at Vista Dental Care.
I write, publish and promote posts about teeth, dental procedures and advice on the Vista Dental Care blog.
digital marketing
I am endlessly enthralled by digital marketing. (Seriously.)
I have talked about branding, content strategy and shared some of my ideas about topics on LinkedIn.
DON'T JUMP ONTO THREADS WITHOUT A STRATEGY (EVEN A SIMPLE ONE)
-
HOW DOES YOUR BRAND RESPOND TO CRITICISM?
-
3 EASY WAYS TO REPURPOSE BLOGS AS TIKTOK CONTENT
-
3 SURE-FIRE WAYS TO TURN YOUR EMPLOYEES INTO BRAND AMBASSADORS
-
HOW MANY CLICKS? (REVIEWING WEBSITES CTAS)
-
IS YOUR SITE'S CHATBOT SOFTWARE APPLICATION IMPACTING USER EXPERIENCE?
-
A CASE FOR FOCUSING ON UP AND COMERS IN INFLUENCER MARKETING
-
OFTEN OVERLOOKED WEBSITE SECTIONS TO FOCUS ON
-
IS EMAIL MARKETING DEAD?
-
WHY DEFINING A MESSAGING STRATEGY IS SO ESSENTIAL
-
THE POWER OF PICTURES IN MARKETING
-
MARKETING TACTICS TO AVOID AT ALL COSTS
-
EFFECTIVELY REPURPOSING CONTENT
-
TIPS FOR PENNING THE PERFECT SOCIAL MEDIA BIO
-
HOW TO USE INFOGRAPHICS, FOR MAXIMUM MARKETING IMPACT
-
WHY YOU SHOULD, REGULARLY, TEST YOUR SITE SOCIAL MEDIA BUTTONS
-
3 SIGNS YOUR CURRENT SOCIAL MEDIA STRATEGY ISN'T CUTTING IT
-
MAKING THE MOST OUT OF A PRESS RELEASE
business & technology
I have written dozens of articles on everything from improving day-to-day business operations to forming partnerships.
I've interviewed more than a few fascinating people in almost every industry in existence, exploring business, technology and innovation.
health, fitness & wellness
Sports have always been a big part of my life. As a long-time runner, I am passionate about spreading the word about the many benefits—both physical and mental—of staying active.
travel & leisure
I adore traveling, whether a given adventure takes place against a beach backdrop or a winter wonderland.
I have made my way to Croatia, South Korea, Mexico, Italy, Belgium, The Netherlands and England, so far*.
*And, of course, France, where I now live.
I have written numerous articles on all steps of the travel experience, including accommodation reviews, language tips and interviews with industry insiders.
fashion & accessories
I have focused on must-have items, fantastic clothing shops, emerging brands and more, honing in on both indie and designer options.
I have also written features on fashion brand founders and/or fashion-focused companies. Writing, testing, publishing and monitoring paid ads for fashion clients is one of my favorite things to do, work-wise.
food & drink
Finding the most delectable dishes, the best beverages and the most excellent eateries has been a trip! I have detailed all of the above for several companies and startups.
Sometimes I pointed readers towards the healthiest dishes to chow down on, sans guilt. Other times, I helped them indulge in world-class treats. Yum, right?
other industries
Nightlife, cars, luxury dry cleaning, wedding, indie filmmaking, celebrity/entertainment news, education, local attractions, community organizations, grooming and more. I've also created short videos on lifestyle topics over on YouTube.
