Hi.

I'm Bree. I'm wild about words. I have branding on the brain, pretty much constantly.

Throughout my decade-plus career in communication, I've:

polished and pushed out press releases
meticulously managed organic and paid social campaigns
revamped visions to achieve better results
created stellar content strategies for brands of all sizes
crafted creative, compelling copy and much more.

My experience spans numerous industries. Let's peruse some together!

Lip Trip: Yves Saint Laurent Rouge Pur Couture- image - screenshot

Sharp & Sleek: The Marc Jacobs Fineliner Ultra Skinny Gel Eye Crayon - image - screenshot

Shine Like A Star: Dior Backstage Lip Palette - image - screenshot

Beauty

I have written an array of blog posts and articles about beauty-centric subjects, including product launches and event showcases for several clients.

I founded, launched and later managed a beauty publication called lovelierie, which "wrapped" in August 2018.

This included managing a team of beauty editors, creating a company "voice" to appeal to key demographics and regularly utilizing analytics to assess content success on both social media and our website.

Daily duties involved assigning and editing articles, prepping pieces for publication (with an eye on SEO), arranging and conducting interviews with industry leaders, reaching out to brands for increased visibility and setting up sample reviews. In addition, I arranged and executed collaborations, including Beauty Assignments.

An archive is available via WordPress.

INTERVIEWS I CONDUCTED

#BEAUTYASSIGNMENT COLLABORATIONS

#FOLLOWFRIDAY FEATURES

Dentistry

I have been working as a social media marketing manager for a dental office since 2015. This entails writing website copy, creating eye-catching graphics for events/holidays, addressing concerns in reviews and coming up with social media content to solidify the dental office's position as an expert in the field.

I also regularly publish oral health posts on a blog I created to entertain and educate current and potential patients.

Digital Marketing

I am endlessly enthralled by digital marketing.

I have talked about branding, content strategy and more on LinkedIn.

`WHY YOUR WELCOME EMAIL FLOW SHOULDN'T BE A ONE & DONE DEAL`

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`HOW TO IMMEDIATELY IMPROVE YOUR SOCIAL MEDIA POSTS`

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`SHOULD YOUR BRAND SKIP THE FAKE SOCIAL MEDIA INTERACTIONS?`

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`DON'T JUMP ONTO THREADS WITHOUT A STRATEGY (EVEN A SIMPLE ONE)`

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`SHOULD YOUR BRAND DELETE ITS TWITTER ACCOUNT?`

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`HOW DOES YOUR BRAND RESPOND TO CRITICISM?`

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`3 EASY WAYS TO REPURPOSE BLOG POSTS FOR`

`TIKTOK`

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`3 SURE-FIRE WAYS TO TURN YOUR EMPLOYEES INTO BRAND AMBASSADORS`

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`HOW MANY CLICKS? (REVIEWING WEBSITES CTAS)`

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`IS YOUR SITE'S CHATBOT SOFTWARE APPLICATION IMPACTING USER EXPERIENCE?`

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`A CASE FOR FOCUSING ON UP AND COMERS IN INFLUENCER MARKETING`

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`OFTEN OVERLOOKED WEBSITE SECTIONS TO FOCUS ON`

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`IS EMAIL MARKETING DEAD?`

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`WHY DEFINING A MESSAGING STRATEGY IS SO ESSENTIAL`

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`THE POWER OF PICTURES IN MARKETING`

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`MARKETING TACTICS TO AVOID AT ALL COSTS`

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`EFFECTIVELY REPURPOSING CONTENT`

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`TIPS FOR PENNING THE PERFECT SOCIAL MEDIA BIO`

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`HOW TO USE INFOGRAPHICS, FOR MAXIMUM MARKETING IMPACT`

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`WHY YOU SHOULD, REGULARLY, TEST YOUR SITE SOCIAL MEDIA BUTTONS`

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`3` `SIGNS YOUR CURRENT SOCIAL MEDIA STRATEGY ISN'T CUTTING IT`

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`MAKING THE MOST OUT OF A PRESS RELEASE`

Business & Technology

I've interviewed more than a few fascinating people in almost every industry in existence, exploring business, technology and innovation.

I have written dozens of articles on everything from improving day-to-day business operations to forming partnerships.

VOLOGLAM - The Polaroid ZIP Mobile Printer: #PHOTOGLAM (Kind Of) - image - screenshot

Quoshant - Making The Most Out Of Press - image - screenshot

Quoshant - How Waking Up Ten Minutes Earlier Can Catapult Your Business & Life Into High Gear - image - screenshot

I've popped out pointers on work-related matters.

ss - how to make your workspace actually feel like one

ss - how to stay in the game during a career break

ss - 3 ways to stay more organized at work

Travel & Leisure

I adore traveling, whether a given adventure takes place against a beach backdrop or a winter wonderland.

I have made my way to across the US, Croatia, South Korea, Mexico, Italy, Belgium, The Netherlands, and England, so far. (And, of course, France, where I now live.)

I have written numerous articles on all steps of the travel experience, including accommodation reviews, language tips and interviews with industry insiders.

Archived copies of my other travel & adventure posts are available online.

Health, Fitness & Wellness

Sports have always been a big part of my life. As a long-time runner, I am passionate about spreading the word about the many benefits—both physical and mental—of staying active.

I've explored fitness how-tos, nutrition, motivation, exercise equipment and mental wellness for clients. I've written email newsletters, ad copy and more for an energy square brand.

bree - quoshant - 3 quick tips for hiit.png

Additional experience in this area includes an array of product spotlights, as well as day-to-day hacks.

I also pitched concepts and wrote campaign & flow copy for a UK-based activewear brand for over a year. (On behalf of an email marketing agency.)

Food & Drink

Finding the most delectable dishes, the best beverages and the most excellent eateries has been a trip! I have detailed all of the above for several companies and startups.

Sometimes I pointed readers towards the healthiest dishes to chow down on, sans guilt. Other times, I helped them indulge in world-class treats. Yum, right?

Décor & Design

Making spaces stun isn't easy and examining this process is one of my favorite pastimes. (Seriously, I spend a lot of my life looking at furniture, architecture, paint samples and the like. )

Currently, I plan and write an average of 11 monthly campaigns for a New York-based decor wholesale company on behalf of an email marketing agency.

I have to admit that décor and design is one of my favorite subjects to cover; I've shared my own suggestions and ideas too!

Parenting & Raising Children

As a mother of two kids, I spend quite a time thinking up activities, researching answers to questions and trying to create joyful family moments. I've documented a few of these.

Fashion & Accessories

I have focused on must-have items, fantastic clothing shops, emerging brands and more, honing in on both indie and designer options.

I have also written features on fashion brand founders and/or fashion-focused companies. Writing, testing, publishing and monitoring paid ads for fashion clients is a real kick.

I recently helped fine-tune a welcome campaign for a jewelry brand on behalf of the aforementioned email marketing agency.

& More

In addition to all of the above, I've also delved into:

cars
local attractions
weddings
celebrity gossip
real estate
filmmaking
legal matters
pharmaceutical promotion
farming
fintech
education
nightlife

Ad concept and copy creation, writing magazine features, conducting website audits, coming up with social media copy for multiple channels, promoting projects in media outlets—everything, really.

Please get in touch if you want me to send specific pieces or posts your way. I'm available for one-off or long-term projects on Upwork & I occasionally post photos for free use on Unsplash.